The content on all websites will be identical and will be submitted to major local and international search engines. having domain names in different gTLDs, e.g. The research question is: Should websites in these other gTLDs have to increase their marketing exposure of their websites? The methods to be employed in this research project are to build separate websites each. The principle objective of this research project is to determine whether or not search engines rank websites in dot-com domains higher than alternative generic top-level domains (gTLDs). The existence of particular cases of the use of single methods of Internet marketing has been revealed, providing high visibility and effectiveness of Internet marketing activities of small organizations. The results show that there is a correlation between the number of applied methods of Internet marketing and the visibility of the websites of small organizations in the search engine. The study examined the characteristics of the websites of small enterprises, reflecting the effectiveness of Internet marketing activities. The study was conducted on the basis of the sampling of 306 websites of small enterprises. The research methodology is based on the methods of marketing analysis and sociological surveys. The article discusses the theoretical foundations of marketing information flows, Internet marketing, inbound marketing and visibility of Internet websites. The aim of the study is to research the phenomenon of visibility of Internet websites from the perspective of marketing information flows in the activities of small businesses. The gap in the theory and practice of conducting Internet marketing activity in micro enterprises has helped to shape the relevance of this work. The activities of small businesses are characterized by various limitations, but it is an important factor in increasing the flexibility of the economy and the ability to adapt to changes. The study of information flows allows using a comprehensive approach to the problems of online marketing. Transforming marketing into an online format is an inevitable process of developing an information economy. This study is intended to make website owners aware of the importance of choosing the appropriate URL to increase website visibility on the Internet. Further outcomes could also prove that websites in alternative gTLDs have to spend more money when branding their websites to Internet users. Expected results from the methods employed above could prove that websites in dot-com domains are ranked higher than alternative gTLDs by search engine crawlers. This interview will mainly consist of open-ended questions regarding their marketing infrastructure towards successfully branding their websites to Internet users. Data will also be gathered via interviews with senior officials at local e-commerce traders and/or search engines. Netscape and Microsoft Internet Explorer. Each website will be thoroughly tested in known browsers e.g. The domain names chosen will be descriptive and no scripting languages will be used e.g.
All sites will be written in HyperText Markup Language (HTML). These websites will not only be crawler friendly but also user friendly. Each website will be search engine crawler-friendly and will include title tags in hyperlinks, alt tags in graphics, definitive webpage titles and keyword phrases in the meta tags etc. The research question is: Should websites in these other gTLDs have to increase their marketing exposure of their websites? The methods to be employed in this research project are to build separate websites each having domain names in different gTLDs, e.g.
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